Half a century since its birth, the world-famous steel soul

`` CHOGOKIN'', which was launched in February 1974, will celebrate its 50th anniversary in 2024.
Die-cast (zinc alloy) is used as the main material to express the robot's weight and mechanical feel.
`` CHOGOKIN'' has become Japan's leading character toy brand.
And currently, "CHOGOKIN" has developed various products such as "SOUL OF CHOGOKIN", "METAL BUILD", "METAL STRUCTURE KAITAI-SHOU-KI", etc.
It has created many derivative brands and attracts fans not only in Japan but all over the world.

In 2024, “CHOGOKIN” will celebrate its 50th anniversary.
Precisely because it is such a memorable year, in order to aim for a more worldwide presence,
The logo has been changed from "CHOGOKIN" to "CHOGOKIN".
What is “CHOGOKIN”, which is in its 50th year, created by BANDAI SPIRITS’ latest planning and technological capabilities?
Everyone, please look forward to it.

brand genealogy chart

`` CHOGOKIN'' is a brand that has changed to meet the needs of the times.
Not only the derived brands, but also CHOGOKIN itself has changed into a brand aimed at adults.

NEWS

PICK UP INFO

Coming soon.

“CHOGOKIN 50th Anniversary exhibition” will be held!
Event commemorative products will also be released one after another.

LIMITED ITEMS

  • SOUL OF CHOGOKIN

    GX-105G MAZINGER Z CHOGOKIN 50th Exclusive

Brands

  • A toy series using die-casting, starting with the blockbuster "CHOGOKIN MAZINGER Z," released in 1974.

  • A representative series of alloy toys, featuring a die-cast body and a number of hidden gimmicks.

  • A new dimension Gundam model that achieves a high play value by combining the beauty of the GUNDAM FIX FIGURATION series, the weight of the CHOGOKIN series, and the transformation and unification system.

  • We are trying to create products that reproduce each character to the utmost. Its appeal lies in its extremely variable and combined gimmicks that go beyond common sense, as well as its light-emitting and sound effects.

  • Through the hands of various creators, this is a finished product toy brand that pursues the ultimate, combining the "good qualities of CHOGOKIN" and "design arrangement according to the work".

  • The DX model stands at the top of the "CHOGOKIN" series. The large body is equipped with various mechanisms such as internal mechanical reproduction and sound gimmicks.

  • A double name brand that combines "CHOGOKIN" with a profound feeling of die-cast material and "robot soul" born from the love of robots.

  • Based on respect for the historic "HI-METAL" series, it has been renewed with the latest technology while maintaining its constituent elements of "transformation/gimmicks" and "composite materials."

  • A top-of-the-line brand of pre-painted finished robots with overwhelming volume, precision modeling, multiple materials, and luxurious gimmicks.

  • A spin-off brand of "METAL BUILD". New features include a movable exterior that resembles a dragon's scales and an internal structure that houses a soul, as well as biological movements and expressions such as twists and undulations.

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